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    Meru outdoor wear, cycling apparel and activewear– an exclusive Sport Alliance brand
    MEoRU'

    me°ru’ is one of the most versatile brands inEuropeand offers complete satisfaction to both professional and amateur athletes. The me°ru’ brand guarantees the best price-quality ratio and is exclusively distributed to the SPORT ALLIANCE International retail partners.

    Behind this brand stands one of the leading European groups in the outdoor market: into the development of each product flow innumerable experiences, know-how and competences.

    The main focus always lies on practicality and functionality.The result is a product which satisfies the most expert mountaineers as much as the week-end camper, user-friendly gear and garments which can be worn even performing hard activities.

    Meru is the mythical mountain in the Himalayan region where the four major Asian rivers are born and flow out towards the different cardinal directions. 

    This “center of the world” stands as a symbol also for the origin of Nature itself. For a lot of people these exotic peaks evoke longing for faraway destinations and adventure. Exactly for such people, for the lovers of mountains and adventure this brand was born. 
    The me°ru’ products are ideal companions for any outdoor activity, may it be a daytrip on the mountain just behind the corner or an expedition to a remote country.

    Just discover the innovation brought by me°ru’ products at interesting prices and let them make your mind: it does not matter at which latitude or longitude you are at the moment: me°ru’ moves about with you, thanks to its products which are fit for any adventure.